Johor Branding
I created a branding for Johor and developed a cohesive visual identity, including logo, typography, and color palette. The branding reinforced consistency across platforms, increasing brand recognition and audience engagement.
Oct 5, 2025
Role
Designer
Role
Designer
Role
Designer
Service
Branding Design
Service
Branding Design
Service
Branding Design
Presentation Board
Presentation Board
Presentation Board
Purpose: To ensure that the cultural heritage of Kuda Kepang is preserved while making it relevant to contemporary audiences. By modernizing the dance and its branding, the concept ensures that younger generations remain connected to this traditional art form.
Why It Matters: As younger audiences may feel disconnected from traditional cultural practices, it’s crucial to present Kuda Kepang in a way that resonates with their interests, lifestyles, and media consumption habits, ensuring that the art form isn’t lost over time.
Purpose: To ensure that the cultural heritage of Kuda Kepang is preserved while making it relevant to contemporary audiences. By modernizing the dance and its branding, the concept ensures that younger generations remain connected to this traditional art form.
Why It Matters: As younger audiences may feel disconnected from traditional cultural practices, it’s crucial to present Kuda Kepang in a way that resonates with their interests, lifestyles, and media consumption habits, ensuring that the art form isn’t lost over time.
Purpose: To ensure that the cultural heritage of Kuda Kepang is preserved while making it relevant to contemporary audiences. By modernizing the dance and its branding, the concept ensures that younger generations remain connected to this traditional art form.
Why It Matters: As younger audiences may feel disconnected from traditional cultural practices, it’s crucial to present Kuda Kepang in a way that resonates with their interests, lifestyles, and media consumption habits, ensuring that the art form isn’t lost over time.
Digital Advertising
Digital Advertising
Digital Advertising
Digital advertisement is crucial among young audiences as they spend a significant amount of time online, whether on social media platforms, streaming services, or browsing websites. It allows brands to reach them instantly and interactively, using visuals, videos, and interactive elements to capture their attention. Moreover, digital ads can be targeted based on user interests, behaviours, and demographics, ensuring messages are more personalised and effective. For events like Kuda Kepang, digital advertising helps in spreading awareness quickly, building hype, and encouraging engagement or attendance among the younger demographic, who are often the key drivers of online trends and cultural conversations.
Digital advertisement is crucial among young audiences as they spend a significant amount of time online, whether on social media platforms, streaming services, or browsing websites. It allows brands to reach them instantly and interactively, using visuals, videos, and interactive elements to capture their attention. Moreover, digital ads can be targeted based on user interests, behaviours, and demographics, ensuring messages are more personalised and effective. For events like Kuda Kepang, digital advertising helps in spreading awareness quickly, building hype, and encouraging engagement or attendance among the younger demographic, who are often the key drivers of online trends and cultural conversations.
Digital advertisement is crucial among young audiences as they spend a significant amount of time online, whether on social media platforms, streaming services, or browsing websites. It allows brands to reach them instantly and interactively, using visuals, videos, and interactive elements to capture their attention. Moreover, digital ads can be targeted based on user interests, behaviours, and demographics, ensuring messages are more personalised and effective. For events like Kuda Kepang, digital advertising helps in spreading awareness quickly, building hype, and encouraging engagement or attendance among the younger demographic, who are often the key drivers of online trends and cultural conversations.
